Social media is no longer simply a “nice extra” for your business — it’s now an essential element of modern marketing and customer engagement. Here’s why it’s important: 1. Your customers are already there People spend hours every day on platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube. If your business isn’t present, you’re missing opportunities to be seen where attention already is. 2. Builds brand awareness Social media exposes your brand to new audiences

Is social media considered outbound or inbound marketing? Social media marketing is primarily classified as inbound marketing. In...

Mobile-first web design is important because it prioritizes the user experience on mobile devices, which are increasingly being used to...